Social Media
Client: Family of God Lutheran Church in Duluth, MN
Challenge: Family of God Lutheran Church wanted to support Safe Haven Shelter and Resource Center by answering their request for used cell phones. This was a new mission for this community, so I wanted to find a way for them to connect emotionally.
Solution: I focused the copy on the survivor’s desire for safety while using an image of hope.
Client: Fife Music Studio (my music studio)
Challenge: Create a social media post that highlighted a student who needed support at the loss of her mother.
Solution: Deaths announcements in social media posts can be a dry-field-lit-match scenario, so I focused the copy on telling the student-approved story combined with my deepest condolences and pride for the way she is handling the situation.
Client: Holy Trinity Lutheran Church
Challenge: Create a social media post about free winterwear without the audience feeling marked as “needy.”
Solution: By only briefly touching on the intense need some might feel for winter clothes, I gave many examples of why someone might want more and could thus justify their presence at this event.
Client: Holy Trinity Lutheran Church
Challenge: Write a Social Media post introducing a new (to them) missions recipient
Solution: Food for the Poor is an organization that provides many necessary services for communities. Listing these services helps the reader to understand how much the organization wants to help and needs the funds.
